August 18, 2011
I have a bad habit of constantly looking for new ways to do business. The reason I say that it’s bad is that it gets me off track from what I need to do. I know how to make money for myself, but I start to sway a bit and see opportunities pop up here and there that grab my attention.
I have two main loves when it comes to business. I’m married to the food world and marketing is my girlfriend. My catering business is the “cash cow” for now (not that I’m getting rich) that keeps the bills paid and affords me a bit of free time to build other ventures. Besides catering, I do a bit of business working with others to help them succeed in online marketing. I’m still defining my niche there, but have seen some successes with a few different folks.
My career in the foodservice industry has been a mainstay for my entire life. I’ll never leave it completely. But, I would like to expand and grow into a bit of a different direction than catering parties. Not that I hate it, I actually have a lot of fun working with my clients, it’s just that I don’t want to be loading grills and tables in a trailer when I’m 50….. So, I enjoy writing and I’ve had a fair share of people tell me that I’m good at it. I enjoy reaching out and interacting with other business people and learning about what they do and how they make themselves successful. Finally, I enjoy sharing my thoughts with people and building a community of folks that are interested in similar things.
I’ve found a way to tie all of this together into one project. I’m marrying my love for food, business, marketing and community into one in a way that I think most of you will enjoy. Early next month I’m launching a food news website. It’s not complete yet and I’m probably a bit early in telling you all about it but I’m excited to see it through. I will be sharing a chef’s inside look at new restaurant openings, new chef hirings, events, new menus, etc. Sort of a loose journalistic approach (I’m not a trained journalist) to food news. No reviews, a bit of professional opinion and hopefully the best source in town for foodie gossip.
I’m lucky to have a great friend by the name of Sam Shad that is going to be a part of the journey. You may have seen him on The Dining Show, Nevada Newsmakers, or on the local news for many years. He is sponsoring the new blog through the dining show and using his years of experience in journalism to keep us on track. We may be the first local, independent blog that has TV sponsorship
I’m also looking at teaching some classes in online marketing to business owners. I have been to a few of these events that others are teaching, I’ve watched a few on video. I think I can add a little bit of a different perspective since I have the experience from their end. I’ve been the guy running a retail store, managing employees and still overseeing an interactive marketing campaign. I was also running all of the marketing so I’ve seen how it can all tie together in a full marketing mix. Just last night I had two people ask me about doing classes like this. We’ll see where that one goes.
So there it is- back on track, keeping my focus to three ventures. Catering, the new blog and exploring the possibility of teaching others some things I know. If I start to sway, please slap me!
Here is what I would like from you, my loyal readers
— If you hear of any good food news- restaurant openings, closings, new menus, etc. Or, if you simply have a great experience at a local restaurant or bar, shoot me an email at clint@clintjolly.com. I have a list of 15 or so stories I’m going to go after to get started but the more the better so I can stay ahead of the game. Also, when we have the site up and running in a few weeks I would love your help in sharing it with your friends that may be interested. You’ll see announcements here, Facebook, Twitter, etc. when we have the site live and things are rolling.
Cheers!!!